Wireless Web Conference

9:00 am

9:15 am

Finding the Sweet Spots and Creating Successful Business Models: Panel Discussion

The convergence of mobile services with the Internet presents all the major players with new challenges. A dramatic shift is underway in where the value lies, and in what it will take to create and capture that value. What types of services will appeal to the mass consumer? What are the potential sources of new value? How can a wireless operator make a seamless move from basic voice services to advanced wireless data? And, what kinds of business and pricing models need to be in place for operators to generate additional revenues without discouraging consumer adoption?

Mobile applications are poised to move beyond re-purposed Web content for cell phones and PDAs to become an integral part of a company’s business. Mobile applications can have a major impact on a company’s internal processes, from boosting sales-force productivity to improving customer relationship management.

In this session, Omar Javaid will discuss how businesses can benefit from adopting a mobile enterprise strategy. He will provide real-world examples of how companies are using these technologies to impact the bottom line. Technologies that he will highlight include applications to boost employee productivity and enable sales force automation. He will also explain why early adopters can have an edge over the competition.

11:45 am

12:15 pm

1:45 pm

Wireless LAN technologies, especially 802.11b (WiFi) LANs, are growing at tremendous rates. Last year 4.9 million wireless LAN nodes were shipped worldwide (up from roughly 1.4 million in 1999) and shipments are expected to reach 55.9 million in 2006, according to Allied Business Intelligence, a New York-based technology research consultancy. At the same time, carriers are trying to handle increasing call volumes in high-density areas. How can carriers tap into this growth and incorporate the high data rates (but short range) of wireless LAN technology into their nationwide networks, which offer wide coverage areas but low data rates? What are the opportunities and the technical challenges?