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Case Study: The Wireless ISP Charles Brown
VP, Marketing
WaveRider
Tom
Coelho
General Manager & Founder
North Rock Communications
Description:
The growth of the Internet and its critical role in business operations has wildly
exceeded even the most optimistic predictions of five years ago. The World Wide Web is
being used for everything from e-mail and interactive video games to long distance voice
calls. Internet Service Providers (ISPs), market demand for basic Internet access
continues to grow. At the same time, fierce competition for new subscribers is steadily
reducing monthly access rates and ISP profit margins. With this profit squeeze expected to
continue, an increasing number of ISPs are turning to wireless technologies that offer new
opportunities both to generate more business and revenues from their existing customer
base and to attract new subscribers. WaveRider Communications Inc. of Toronto and North
Rock Communications of Bermuda, West Indies will showcase how their partnership offers
premium high speed Internet service to all of Bermuda by eliminating the need for third
party involvement. WaveRider's vice president Marketing Charles Brown and North Rock's
general manager Tom Coelho will demonstrate how the two companies are providing rapid
delivery of high quality access, competitive prices and better customer service in
Bermuda.
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