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Chairperson: Michael Krier Vice President for the Americas The Strategis Group
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| 8:00 a.m. | Keynote Address
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| 8:45 a.m. |
Instant Messaging and Wireless Email"This is crack for
investment bankers" This session will look at one of the most exciting applications of messaging to the wireless space. How can IM help drive usage and reduce churn? What are the advertising opportunities created by these applications. Speakers: McPhail
Hunt Orville
Pike Fjalar
Sigurdarson Steve
Wood
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| 10:00 a.m. |
- Break -
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| 10:30 a.m. |
Recreational Mobile MessagingIn Japan, subscribers are using mobile phones to play interactive games, web surf and send messages through electronic gaming devices. How can these recreational applications be applied in the U.S.? Leslie
Townsend Christophe
Watkins Leon
van de Pas
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| 11:45 a.m. |
Lunch and Close of
Main Conference
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** Program Subject to change |
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| 1:00 p.m. |
Post-Conference Workshop:Location-based Services for Mobile UsersLocation-based services on mobile
devices will reach $9 billion in Western Europe and $6.5 billion in the U.S. by 2005 The addition of location-identification can provide unique and interesting possibilities. What advertising opportunities will location-based messaging provide? What service models will work and which will not? Why? What have European service providers learned from their subscribers?
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| 1:00 p.m. | Introduction
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| 2:00 p.m. | - Break -
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| 2:30 p.m. | Panel
Discussion Peter Holland Al
Lewis
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| 4:00 p.m. | Close of Workshop
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** Program Subject to change |
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Main Conference Page | Overview
| Participating Organizations |
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