Abstract:
Instant Messaging and Wireless E-Mail
McPhail Hunt
Senior Product Manager
Software.com
McPhail Hunt, Senior
Product Manager of Software.com, will discuss Mobile instant messaging. Mr. Hunt will
explain the services that are available, the "key" end-user features/benefits,
and the advantages of deploying such services on a platform that supports other messaging
applications.
Orville Pike
Lead Developer for Wireless Internet Software
TeleCommunication Systems, Inc.
Fjalar
Sigurdarson
Product Marketing Manager
OZ.COM
Fjalar will focus on the
operator readiness vs. user readiness for the coming convergence of ip and mobile
communication. He maintains that 3G will be driven by services and not technology, thereby
forcing operators to focus on end-users needs. By comparing the mobile data services
already offered, i.e. SMS on GSM and WAP, operators can learn valuable lessons. He also
points out that the mobile mindset vs. the Internet mindset creates different expectations
and willingness to pay for different services.
Steve Wood
President & CEO
Wireless Services Corporation
Mr. Wood will discuss how
wireless email and the advent of two-way data is making a significant difference in
customer relationship management. He will also outline how these solutions will enhance
the customer experience, thereby reducing churn and increasing stickiness for wireless
carriers.
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Agenda: Wednesday, July 26 |
Thursday, July 27 | Friday, July 28
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