Dr. Richard Mandelbaum
CEO
AppliedTheory Communications

• Electronic commerce is one of the most powerful, and immediately rewarding driving forces for the extension of Internet services. It fits well with the strengths and limitations of satellite transmission, and thus offers a prime opportunity. This session will review:

• The service requirements of e-commerce and related e-business applications

• How they relate to the strengths of satellite for extending the reach of Internet service to scattered locations, less-developed areas and nomadic users

• The limitations due to latency and asymmetry

• The nature and development of these applications, with consideration to key functions, current growth areas and limiting factors, key markets by function and industry, and issues of geography and globalization.